About Us

After a week of struggling to get out of bed, we'll happily rise at the crack of dawn for golf. Some of us get to the range an hour early to warm up. Others arrive two minutes before the tee time with a coffee in one hand and a bacon roll in the other. Golf is the only game where you can play against someone far better than you and still, somehow, feel competitive.

We ask ourselves the age-old question fairly regularly: why do we love this so much? It is the most frustrating game ever invented. One day you've cracked it, the next you can barely hold the club. But it's four hours away from everything, with people you actually like, followed by a few more at the 19th.

The idea

Golf Chimp started with Scott, who wanted a way to think about golf without having to play it.

What came out of that was a simple idea: golf already looks good. The collars, the knits, the contrast trim, the whole clubhouse thing. Somewhere along the way most of it got replaced with polyester in a shade nobody chose.

So we make the version we'd want to wear. Waffle knits and contrast piping. Cream trim against dark green and coffee. Proper collars. Cut relaxed enough to wear after the round, which is usually the longer half of the day anyway.

Not too seriously

We love golf. We are not very good at it.

That's roughly where the brand sits. We think the game's traditions are worth keeping and the ceremony around them is quite funny. You can respect the dress code and still find it amusing that there is one.

Our resident member, Mulligan, embodies this about as well as anyone. Dresses immaculately. Plays terribly. Named after the shot he takes most.

Made properly

We're a small operation based in the UK. Everything gets designed, sampled and checked by us before it goes anywhere near the site. If something doesn't fit right or feel right, it doesn't get made.

Your handicap won't improve. Your wardrobe will.